Businesses have always been looking for cost effective ways to market their goods and services. To improve profits, you need to lower your costs or increase your top line revenue.
In the digital world, this translates to decreasing Customer Acquisition Costs, and improving Conversion Rates, Lifetime Value, and Return on Ad Spend.
In the 2000s, Amazon's focus on building their own fulfillment centers and its obsession with customer service allowed small businesses to market and ship their products to 300 million customers around the world from the comfort of your own home
There's no doubt that Amazon has emerged as the best channel to sell a product ... Ever
If you want to be successful on Amazon, you need to have a good understanding of your PPC landscape
To be profitable, you must constantly be optimizing your PPC for efficiency. To grow your brand you need to understand the right keywords to push up on, and equally important you need to have levers in place to scale your campaigns
We started off as Amazon sellers in 2014. We continue to introduce 3-5 SKUs to our FBA business every year.
Our analysts have worked in every Amazon business model, and have learned how to market across dozens of different product categories, including CPG products, electronics, automotive, kitchen goods, toys and games, laundry, pet supplies, apparel, beauty accessories, food and supplement, office supplies, adult toys, beauty and personal care - we've seen it all.
We are veterans of both Seller and Vendor Central business models. We have managed Amazon PPC accounts with monthly ad spend over $2 million dollars
Our analysts are engineers who have worked in Amazon PPC for almost a decade.
We've worked with various PPC agencies and Amazon aggregators and developed our own scalable system of managing Amazon PPC.
Our goal is both to help optimize your PPC and to help you understand how to control the levers in your account.
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